THE STORY

RYST was invented in the early summer of 2020 by two friends, Gianpaolo Blower and Geraldine Fortier, in the town of Pound Ridge, NY.

Behind this invention stood a simple idea: in a world where face masks are becoming an integral part of daily life, humans could greatly benefit from a more functional product designed for everyday life - including the most active of lifestyles.

Through research it became clear that the average face mask available on the market was quite unpractical for life – easy to misplace, easy to drop on the ground, easy to forget throughout the day, and difficult to keep clean. Who said masks had to be such a burden?!

While managing their existing businesses during a time of serious economic downturn, the two entrepreneurs came up with this ingenious idea, started a new company for it, and through their hard work and determination they set out to conceptualize, design, prototype and produce a brilliant product capable of solving the many inconveniences of mask-wearing.

RYST is a versatile accessory and can be worn as a wristband or looped around a backpack, handbag, golf bag and even a belt loop. When a mask is needed, it only takes a few seconds to turn RYST from wristband to face mask – and the process is very simple. When finished, it only takes a few seconds to close and loop around again.

Another unique feature is the proprietary zipper pouch which was designed to keep the mask protected and clean when not in use. Unlike most masks that inevitably come in contact with bacteria and germs while being stored in a pocket or at the bottom of a backpack… this is a truly unique detail that separates RYST from the rest.

Each RYST is manufactured in Portugal with high-quality performance materials that were selected, wear-tested and sourced from Italy, France and Portugal. There is true pride that goes into the craftsmanship of every single mask, and the passion we have for the product clearly shows through its quality, performance and aesthetic. We hope you enjoy it as much as we do!

RYST - Imagined for life, designed for simplicity, engineered to last.